This young family just moved to the area from New York City, they just had a baby who is only a week old, and they just opened their dream wine shop on Friday, December 21, in downtown Asheville. G Social Media and I were so fortunate to stumble upon Crocodile Wine the day after the shop opened. Here is our exclusive, inaugural interview with owner John Hale, who brings an amazing selection of natural wines to Asheville, North Carolina.
Last week I returned to Asheville, North Carolina, where I had the pleasure of speaking with Sommelier-Chef-Restaurateur Vijay Shastri of The Continental Lounge and taste some of his fantastic wine selections. What a delight to share with you this exclusive video interview curated and produced by G Social Media.
Have you ever been on a wine tour in Asheville, North Carolina? When I was there last month, I visited three incredible wine and food venues in the area with creator, producer, and maker of video magic, Gary of G Social Media. The first stop was wine and dinner at Rezaz – Pan Mediterranean Cuisine. Next, we walked up the hill to sample a few wines at the tasting bar at Appalachian Vintner. Last, but not least, we took Uber to plēb urban winery to celebrate their Beaujolais Day release of the inaugural 2018 wine, a lovely rosé of Maréchal Foch from North Carolina. What an amazing time I had. I cannot wait for my next visit and tour.
When I recently received my review copy of Wine Folly Magnum Edition, I was taken aback by the sheer beauty of the book’s cover design. I know that you should not judge a book by its cover (or a wine by its label), but dang, this is a beautiful book. The good news is that it only gets better inside. This book is a plethora of outstanding content, a fantastic resource for the wine novice to expert. With the assumption that one does not know anything about wine, this book starts at the beginning, then breaks this wealth of information into manageable chunks, presenting it to the reader in an aesthetically pleasing, colorful, and easy-to-follow design. While I am thankful for my more formal wine certification program, I must confess that if the content had been presented the Wine Folly way, learning would have been much more fun.
This sample copy of the book left me wanting to know more about Wine Folly – the brand, the books, and the website – so I contacted Avery Books, a division of Penguin Random House, to schedule an interview with author and designer, Madeline Puckette. When you read Madeline’s answers, you will understand why Wine Folly is such a delight in every way, and why you need Wine Folly Magnum Edition in your book collection.
When did you fall in love with wine? Was there a wine moment and/or a special wine?
Wine found its way into my life in stages. That said, I did have an “aha” wine. It was a $13 bottle of Côtes du Rhône from the 2005 vintage. Not at all fancy. My boyfriend and I sat there sniffing it, trying to pick out fruit flavors and nothing fit. Suddenly, he blurted out “olives!” and my mind was blown. Who knew wine could be savory?
I tried to buy more but the vintage sold out and the next vintage tasted gnarly. (and not in a good way.) That experience taught me about vintage variation, French “terroir,” and active wine tasting all in one fell swoop!
What other wine industry roles have you held prior to Wine Folly?
Prior to starting Wine Folly, I worked in restaurants including several steakhouses, a French restaurant, a wine bar with 50 wines by the glass, a cool chef-driven spot (Poppy in Seattle), and even at a large casino hotel. (You’ve never seen a hotel until you’ve seen their laundry!)
I absolutely love working the floor. It’s exhausting and exhilarating all at once. The people who work in hospitality are some of the coolest people to work alongside.
What made you decide to share your knowledge of wine with the world? Was there a void you wanted to fill regarding wine education?
When I became certified in 2010 I was at odds with my level of wine smarts versus other people. It’s like knowing how to speak another language but not having anyone to talk to. And, at certified level, you’re still trying to practice. So, I started Wine Folly to bridge my knowledge to others. To practice communicating. As a communicator, I’m not particularly adept with words, but if you ask me to draw something… This is where I shine.
What is the history/story and philosophical approach behind Wine Folly both the website and books?
The philosophy behind Wine Folly is intricate, even the word “folly” is multi-layered. Still, the modus operandi of Wine Folly easy to put words to: To communicate wine as simply as humanly possible. And, to explore the human condition through the lens of wine.
Side Note: The funny thing about wine is that it deals with a lot of root human behaviors, from our desire to connect with others to our ability to recognize patterns (as a species.)
Why did you choose the name Wine Folly?
Oh, you ask! Hahaha. This is my folly! I should have read ahead…
So, the word “folly” has multiple meanings if you look it up. It’s a foolhardy mistake as well as an architectural element that has little purpose (other than just looking good from a distance.) So, why “folly?”
For those just getting into wine, being interested in wine seems like pure folly because it’s just an alcoholic beverage. Why should anyone care? That said, once you’re inside, you come to realize that wine is an edifice with deep scientific and cultural implications. In short, wine is deep. It will go as deep as you’re willing to dive.
So, we named it “folly” for that moment when you decide to take the plunge and see what’s out there.
Who is Wine Folly’s audience?
At this moment, I love teaching wine beginners. That said, we will continue to develop our content past this level. It’s surprising how quickly people are absorbing and using the information with the visual approach!
Wine Folly Magnum Edition is the follow-up edition of your hugely successful first book, Wine Folly: The Essential Guide to Wine? Why did you decide to create this new edition?
The Essential Guide was an MVP (minimum viable product) to use entrepreneurial jargon. I did it to test the model against the market. Sure enough, the model worked! Hot cakes!
Of course, as soon as the book came out, I felt a burning desire to iterate on the model. Magnum Edition is the iteration. I’m not sure where the burning desire comes from, but it’s there and it’s unavoidable.
What makes this edition different than the first? Why should purchasers of the first book buy this new edition?
Besides the fact that it has over two times the content and a stunningly beautiful cover, it does a better job of communicating the topic of wine. There is some repetition in the format (and I did save a couple of excellent infographics in book 2), but the added value well exceeds the cover price. It was also redesigned from the ground up so there’s lots of new stuff.
If anything, you can now pass down your last book to a well-deserving wine beginner!
Do you think anything has changed in the wine world, from the consumer and professional perspectives, during three years since the release of your first book? How do you address those changes in this edition?
I’ve observed enormous change since the first book launch.
These days, consumers care more about where wines come from, how they’re made, and what they contain versus the love story and hedonism that defined the past. Of course, the wine world has been very slow to adapt to this new mindset.
So, in this new book, we tried very hard to be information rich and answer the fundamental questions of wine that are often left out of the marketing story. In this way, the book helps consumers take a more pragmatic approach to exploring wine on their own. It’s more about how to think about wine and where to hunt for it than what to think and buy.
What is next for Wine Folly?
I was supposed to write out my five-year plan out today, but I thought answering your questions seemed way less intimidating.
Seriously though, we have the lighthouse vision built and it’s audacious. We just need to figure out how to paddle there without killing the team or losing the passion. I promise it will be big, or the other option: you’ll find me washed out living by a vineyard in Oregon with a VW Vanagon and a Blue Heeler at my rear. One of the two.
Biltmore has been synonymous with quality and hospitality since the estate’s inception in 1895, with its French Renaissance-style château designed by architect Richard Morris Hunt and landscaping by Frederick Law Olmsted of New York’s Central Park fame. Today, Biltmore continues as a family-owned, self-sustaining 8000-acre estate and world-class destination, with hotels, restaurants, shopping, a plethora of events and activities, and a winery, which replaced the beloved Biltmore Dairy Farms and opened to the public in 1985.
A visit to America’s Largest Home® includes a complimentary tasting at the winery, the most visited in the United States with around 600,000 visitors annually. Biltmore produces over 150,000 cases of wine to meet growing demand and universal appeal. The winery’s wine club has doubled annually the past three years and currently has around 6700 members at the time of this visit. Making around 50 wines for diverse palates and price points might seem like a daunting task, but not at Biltmore. After 32 years of winemaking – first as assistant winemaker, then winemaster – Bernard Delille, who retired in July 2018, along with Sharon Fenchak, who has been at Biltmore 19 years, have honed their craft, creating award-winning wines for everyone. The wines range from sweet to dry and include whites, reds, rosés, and sparkling wines. In addition to the complimentary tasting, Biltmore offers in-depth experiences such as the Premium Wine Tasting, Red Wine & Chocolate Tasting, Behind-the-Scenes Winery Tour & Tasting, Wine & Cheese Hour, and the seasonal Candlelight Winery Tour for an extra fee. With distinct wine collection categories and a Virtual Sommelier, the winery’s website assists online guests with finding wines and food pairing suggestions at all price points. Wines are widely available in the wholesale and direct-to-consumer markets. Biltmore ranks in the top 1% of wine businesses in the United States.
When the idea of a vineyard and winery first came to fruition in the early 1970s, George Vanderbilt’s grandson, William A.V Cecil, realized the challenge of growing wine grapes in North Carolina and led the charge for statewide research. Like other non-traditional, grape-growing regions, Biltmore and other state producers have had to prove themselves time and time again that Vitis vinifera grapes grown in North Carolina can produce high-quality wines. The reality is that not every grape variety is suited to North Carolina’s growing conditions and some consumers prefer the riper, fruit-forward styles produced in winegrowing areas like California. Thus, Biltmore produces wines from its 94 acres of estate vineyards; key winegrowers in Polk County (NC), Arroyo Seco Vineyards (Monterey, CA), Pietra Santa Winery (Ciegega Valley, CA), Tenbrink Vineyards (Solano County, CA); and California AVA wines from Alexander Valley, Dry Creek Valley, Napa Valley, Russian River Valley, and Sonoma County. Biltmore makes and finishes AVA-designed wines in those AVAs, per TTB law.
During a recent visit and tasting with Delille and Director of Business Development, Jeff Plack, Delille revealed that the honor of making such a large portfolio of wines from different vineyard locations is what makes winemaking at Biltmore exciting and why he has spent nearly his entire career here. Both he and Fenchak travel extensively to partner vineyard and winemaking facilities to ensure that all aspects of wine production, from vineyard to bottle, live up to Biltmore standards. Plack, a 12-year member of the wine business team, echoed Biltmore’s pledge to wine excellence across styles and price points, as well as took it a step further to emphasize that it is the winery’s renowned model of hospitality which first leads visitors to the winery, where they are treated to tasting experiences led by brand ambassadors empowered to deliver personalized experiences to wine novices and aficionados alike.
A tour of Biltmore’s production facility confirmed a real, working winery, complete with fermentation tanks, caves, and wines ready to be transported to the winery’s own fulfillment warehouse, not outsourced to a third-party company. It was also bottling day for one of Biltmore’s wines. The crew members were delighted to show off the winery’s bottling line, as they engaged in a friendly competition of most bottles produced in a day.
An opportunity to taste three of Biltmore’s estate wines, a Sonoma County wine, and an American AVA designated wine, demonstrated the exemplary breadth and depth of Delille’s and Fenchak’s winemaking talents. The tasting began with their grande dame sparkling wine, the 2015 Biltmore Estate® Château Reserve Blanc de Blancs, North Carolina ($50), which recently earned gold in the 2018 San Francisco Chronicle Wine Competition. A favorite of the tasting, this wine showcases a lovely balance of zingy acidity, mouthwatering citrus, and a yeasty, creamy mousse. The second wine, the 2017 Biltmore Estate® Reserve Chardonnay, North Carolina ($24), is an outstanding value. Barrel fermentation, six to eight months of French and American oak aging, and malolactic fermentation gently cradle the wine’s zesty tree fruit flavors. The third wine, the 2016 Biltmore Estate® Reserve Cabernet Sauvignon, North Carolina ($25), is proof that Biltmore can grow and make cabernet sauvignon in North Carolina and do it well. Its softer style and lower alcohol (13%) speak to those who think they do not enjoy red wines. In stark contrast stylistically to the first three wines, the 2015 Biltmore Estate® The Hunt, Sonoma County ($40 for the 2016 vintage), inspired by the estate’s former game hunts, is a robust, luscious, Bordeaux-style blend of 40% cabernet sauvignon, 35% cabernet franc, and 25% merlot, calling for rich meat dishes. At lunch in The Bistro, I enjoyed a glass of the NV Biltmore Estate® Blanc de Noir, American ($25), whose effervescence and vibrant red berry flavors paired exquisitely with the salmon dish of the day.
Biltmore’s reputation as a premium destination and lifestyle brand is unrivaled in the hospitality industry, so much so that they offer their own “immersion into luxurious world-class service” program through the International Association for Continuing Education and Training (IACET) accredited Biltmore Center for Professional Development. This pursuit of excellence translates into every aspect of Biltmore, including the winery, which, after 33 years, continues to be a pioneer and a leader in American, East Coast, and North Carolina wine production.